Apple introduces iTunes Pass
The iTunes Pass is greared towards the superfan. It is a premium access plan where fans receive exclusive content. The selected artist will have immediate delivery of new songs, remixes, video, and other content. The first selected artist will be Depeche Mode at a cost of $18.99.
Independent artists should take note of this. It is a way to gain additional income on their websites.
Instead of just releasing an album, announce the coming of the album but maybe 12 weeks before the album’s release, offer the superfan pass. Members will get songs in advance of the album, maybe even extended versions and extra songs not found on the album. Offer videos, photos, discounts on concert tickets, special merchandise, etc.
You can turn more fans into superfans who will create a buzz about your upcoming album and concerts. You should sell more albums and your fans will become more devoted.
– Rich Pulham